| 1. |
Have you been to a spa –
either a day spa or spa resort? |
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| 2. |
If yes, how frequently do
you visit a spa? |
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Others
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| 3. |
In the past twelve months,
how many spas have you been to? |
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| 4. |
Are you likely to visit
just your favourite spa or do you look around for different experiences? |
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| 5. |
When you are at the spa,
what treatments do you tend to favour? |
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Basic body massage |
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Body wraps and scrubs |
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Massage treatments such
as Hot Stones and Ayurvedic massage etc. |
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Full Body Treatments (from
bath to scrub to massage treatment) |
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Others
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| 6. |
Do you have your personal
professional masseur coming to your home? |
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| 7. |
If Yes, where did you find
them? |
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Recommended by friends |
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Found through spa visit |
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Classified ads |
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Others
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| 8. |
How much do you pay for
your personal professional masseur? |
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| 9. |
Are you pro-active in the
decision-making process when choosing a treatment? |
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| 10. |
How much time do you usually
allocate for your spa visit i.e. average length of visit? |
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| 11. |
How much do you usually spend at a day spa? |
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| 12. |
How much would you spend
on a treatment at a spa resort? |
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| 13. |
Have you been to a Medi-Spa? |
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| 14. |
What treatments have you
taken at a Medi-Spa? |
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| 15. |
Have you tried any form
of holistic practices? |
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| 16. |
Have you any chronic problems
currently that is being treated with a Holistic Therapy? |
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If yes, please state
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| 17. |
Would you recommend your
healer to anyone? |
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If yes, please state
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| 18. |
If yes, which of the following
are you a regular practitioner of? (tick as many as applicable) |
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Yoga |
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Meditation |
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Qi Gong |
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Tai Chi |
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Reiki |
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Pilates |
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Others
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| 19. |
Would you recommend your
Master to others? |
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If yes
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| TRAVEL |
| 20. |
When it comes to researching
travel information, what are your usual sources? (tick as many as
applicable) |
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Books/ Magazine |
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Newspapers |
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Family & Friends |
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TV ads / shows |
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Internet |
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Travel Agent |
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Others
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| 21. |
How many times a year do
you travel for business?
times a year |
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| 22. |
How many times a year do
you travel for leisure?
times a year |
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| 23. |
Your preferred travel destination
: (in order of preference 1 being most appealing to 5 being the least) |
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Malaysia |
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Indonesia |
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Thailand |
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Australia |
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New Zealand |
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Philippines |
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Hong Kong |
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Micronesia |
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Singapore |
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Fiji |
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Myanmar |
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China |
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Nepal |
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Japan |
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Vietnam |
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India |
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Korea |
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Taiwan |
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Cambodia |
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Pacific Islands |
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Others
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| 24. |
What type of spa do you
prefer? |
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Cruise Ship |
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Medical |
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Club |
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Mineral Springs |
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Destination |
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Resort / Hotel |
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| 25. |
You would like to stay at
a spa for: |
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| 26. |
Why do you want to take
a spa vacation? (tick as many as applicable) |
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Relax |
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Assess general health |
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Learn to eat right |
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Have Fun |
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Get in shape |
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Renew commitment to healthy lifestyle |
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Address specific health issue |
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Others
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| 27. |
Do you prefer to spa with: |
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| 28. |
Which activities do you
prefer when on holiday? (tick as many as applicable) |
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Golf |
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Fishing |
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Skiing |
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Relaxing |
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Beach |
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Spa |
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Shopping |
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Culture Tours |
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Eco-Tours |
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Climbing/Trekking |
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Diving/Snorkelling |
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Holistic programmes |
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| 29. |
How far ahead do you plan
when making travel arrangements? |
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| 30. |
Would you make your reservations
for hotel and resorts online? |
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| 31. |
Would you make your spa
reservations to a resort or hotel stay online? |
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| 32. |
Would you make your spa
reservations to a Day Spa online? |
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| 33. |
Normal length of travel
: |
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| 34. |
What is normally your primary
travel purpose? |
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| 35. |
How do you plan your travel
trips? |
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| 36. |
When you travel, it’s
mostly : |
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| 37. |
Are you a frequent flyer
cardholder? |
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If yes, which frequent flyer
programme do you belong to? |
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| ABOUT SPAASIA |
| 38. |
How did you first find out
about SpaAsia magazine? |
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Friends |
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Family members |
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Business Colleagues |
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Newspaper (name of newspaper)
|
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Internet (name of website)
|
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Magazine (name of magazine)
|
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Hotel / Resort (name of
property / brand / destination country )
|
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Bookstore (name of bookstore)
|
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Restaurants/Cafe (name of
restaurant)
|
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Others
|
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| 39. |
What sort of spa & wellness
information do you like to read? (tick as many as applicable) |
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Spa destinations |
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Personal spa experiences |
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Spa review |
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Holistic healing practices |
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Spa cuisine |
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Home spa ideas |
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Spa product reviews |
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Spa travel deals |
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Local spas |
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Foreign spas |
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| 40. |
When you read a magazine,
do you prefer (tick as many as applicable) |
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Pictures & accompanying
captions |
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Quick tips |
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Informative / Educational
features |
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Many different sidebar features
(short features) |
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| 41. |
Do you like SpaAsia magazine’s
image and presentation? |
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|
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If you answered No, what
would suggest to improve SpaAsia presentation? |
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| 42. |
Will you buy a magazine
such as SpaAsia? |
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| 43. |
If no, why? |
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| 44. |
Are you already subscribing
to SpaAsia? |
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| 45. |
If NO, Would you like to
subscribe now? |
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|
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| 46. |
Would you like to receive
a free copy of the latest SpaAsia in E-Zine format? |
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|
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If YES, please fill in
your email here
|
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| 47. |
What will you most likely
do with your copy of SpaAsia? |
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|
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Others
|
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48. |
Why do you read SpaAsia?
|
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To learn more about Spa
and Wellness |
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To get the latest updates
on the latest market trends of Spa and Wellness |
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It is a good and informative
read |
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To find out more about the
best Spa destinations and retreats |
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Others
|
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| 49. |
Which is your favourite
section of SpaAsia? |
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|
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| ABOUT YOU |
| 50. |
What publications do you
frequently read? (tick as many as applicable) |
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Travel |
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Condé Nast Traveller |
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Business Traveller |
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Travel & Leisure |
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DestinAsian |
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Others
|
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Weeklies |
| |
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Time |
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Business Week |
| |
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Newsweek |
|
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Far Eastern Economic Review |
| |
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Economist |
|
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Others
|
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Fashion |
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Vogue |
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Female |
| |
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Her World |
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Cosmopolitan |
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Harper's Bazaar |
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GQ |
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Elle |
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Others
|
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Newspaper |
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Asian Wall Street Journal |
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International Herald Tribune |
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Financial Times |
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Local newspapers |
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Others
|
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Miscellaneous |
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Vogue Living |
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Wine & Dine |
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Wine Review |
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Wallpaper |
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Others
|
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| 51. |
How old you are? |
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| 52. |
Gender |
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|
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| 53. |
Marital Status |
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| 54. |
Highest educational level? |
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|
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| 55. |
What is your approximate
income before tax? |
| |
|
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| 56. |
If working, what position
do you hold at work? |
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Others
|
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| 57. |
What industry do you work
in? |
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Others
|
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| 58. |
Where do you usually go
during your leisure time? |
| |
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Restaurants |
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Cafes |
| |
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Alfresco outlets |
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Spas |
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Shopping Malls |
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Hotel cafés/outlets |
| |
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Others
|
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| 59. |
What type of credit cards
do you hold? |
| |
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Master Card |
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Visa |
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American Express |
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Diners |
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Others
|
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| 60. |
What category of credit
card do you hold? |
| |
|
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| 61. |
Which 5 spas would you highly
recommend to others |
| |
a) |
|
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b) |
|
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c) |
|
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d) |
|
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e) |
|
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| 62. |
Which travel websites would
you highly recommend to others? |
| |
a) |
|
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b) |
|
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c) |
|
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d) |
|
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